MyGolf : A great program to introduce juniors to golf
written by clubs wa marketing assistant, elyse simich
One way to increase membership levels is to get juniors involved in your club — the MyGolf Program aims to do just that.
“The aim of the program is to increase participation and engagement in golf by children, and provide a fun, accessible and satisfying introduction to the sport of golf,” said GolfWA Game Development Coordinator Billie May.
The national junior golf program is run by Golf Australia and the PGA of Australia. It is flexible to suit each facility and active MyGolf centres and their participants are covered under the Golf Australia Insurance Policy.
Relaunched in 2014, the program teaches children the basics of golf, including full swing, chipping and putting, as well as life skills such as respect, sportsmanship and perseverance.
“Golf is the game for life; many children will pick the game up at a young age, play other sports throughout their teenage years and return to golf later in life,” said Billie.
MyGolf participants have the opportunity to win money-can’t-buy experiences at major professional golf events across Australia, including the World Super 6 Perth, which was held at Lake Karrinyup Country Club earlier this year.
Clubs participating in the program are promoted on the MyGolf website to help increase awareness of the club and reach more junior members.
The program website also offers administration support to clubs by taking bookings and payment for registrations and providing clubs with a clear database for easy communication to their participants.
For clubs that don’t have a PGA golf professional, MyGolf offers lesson plans and training so Community Golf Instructors can run the program.
To find out more about the MyGolf program, please visit: www.mygolf.org.au
This is just one example of a program aimed at targeting a specific group of your community, and we would love to hear what your club or association is doing to diversify and increase your club's membership.